Today, color psychology looks at how color affects our behavior and decision-making. In combination with color theory based on Sir Isaac Newton’s color wheel, color psychology considers how different colors have different meanings, associations and psychological impacts across a variety of individual and cultural norms.
Using the results of his research, Jung developed a form of color art therapy that encouraged patients to express their emotions through color and images. According to noted psychologist and psychiatrist Carl Jung, “colors are the mother tongue of the subconscious.” Jung is credited with early studies that reveal how color affects the human mind.
